Social media is basically defined as a technology that is interactive in form and designed to be computer-mediated, and it also has the common objective, and that is to facilitate the establishment, creation, production, and the act of sharing the different forms of expressions of the people in the virtual world, which include their thoughts, ideas, interests, information, and insights. There are definitely a lot of social media platforms that can be found online, and some of its most common features include having contents that are user-generated, such as data, digital videos, digital photos or pictures, and comments or text posts; being an interactive and internet-based computer application or application software; allows or enables the users to create identities and profiles that are service-specific; and facilitates the establishment and development of social networks by connecting the profile of their users with the other users in the internet.
Since the social media platforms and sites has become very popular to the people, most of the business companies all over the world have also created their very own profile or accounts, and made this as a very important aspect or part of their marketing strategies and efforts and the people who wanted to learn more may read more here on this article. The business companies who have social media accounts or profiles should really take into consideration the various social media metrics, for this can help them check if their marketing effort is really working for their business, if it can really drive more sales for them, or if it can really help them acquire more audiences and consumers. There are eight important social media metrics that a business company should keep track of on their social media accounts and their social media campaigns or efforts, and those are the countless data points, which involves looking at the ones that are more related or relevant to their business goals; the website traffic, for it can help the businesses to measure the number of clicks that they may obtain from any social media platform; the conversions of the website traffic, including the client’s action to sign-up for an email list, to make a purchase or buy their products and services online, and to book to receive a call; the customer services inquiries, for this is a sign that the clients are relying to the business which means that they trust them; the mentions, for this is can indicate the overall brand awareness of the business company; the bounce rate, for this can help the business in checking if the people are staying on their website; the device that the people are using to access the website of the business; and the emerging trends, by the use of the trending hash tags.